Kickoff Discovering Better Mobile Experiences Today
With PersonaClick Mobile Manager, customers behavioral data seamlessly flows between email, web and
mobile channels allowing you to target customers on mobile based on their omnichannel behaviors
to help connect and personalize messages at the individual level way beyond simple triggers.
EFFECTIVE WEB PUSH NOTIFICATIONS FOR E-COMMERCE
No emails needed – just show notifications right in the internet browser. Web push marketing is a useful addition
that completes the traditional set of communication channels such as emails and text messages. It’s the
fastest and most technologically advanced way to deliver advertising and it’s just one click away.
BASIC PRINCIPLES
Triggered events become irrelevant to the customer very fast. Abandoned cart reminders and cross-sells
work if the message with recommendations is delivered on time. Automatically triggered
web push notifications are the best option to deliver such hot notifications.
Your visitor forgets items in shopping
cart, leaves the online store without
purchasing and closes the browser.
Gets web push notifications automatically.
Goes to the abandoned
cart through the link.
And completes the purchase.
Done!
BEST USE CASES FOR AUTOMATED WEB PUSH MARKETING
Remind about abandoned carts, cross-sell and up-sell by sending personal recommendations
automatically even if you don’t know customers’ emails.
Short-Term Deals: Discounts, Hot Sales
When time is a critical factor - often hot sales are only 24 hours long. Web push notifications let your customer know about such events instantly.
Personalized Product Offers
Send your customer individual selections of interesting products based on the purchase and search history of this person.
Abandoned Cart Reminders
Not everybody likes emails and it is so easy to miss a banner. Web push notifications are the fastest and most effective way to remind about an abandoned cart.
Cross-sell and Up-sell
Product recommendations with similar or complementary items added to web push triggered notifications immediately attract customer’s attention.